You love movie trailers? You know there function, right? Movie trailers are only to promote, sell , inform what are you going to see in the movie theater if you choose that movie to watch.
But trailer have evolves thru time as movies does. From no trailers to the ones we know today.
The trailers used to have too much informative text, a narrator and clips from the movie.
Example: Frankenstein trailer.
Casablanca original trailer
It seems the trailers used the same style only that it gets longer?
Sunset Boulevard original trailer.
Longer. This time with no text and Alfred Hitchcock himself talking, giving tips of the film for 6 minutes.
The Good , the bad and the ugly, trailer
From here we can start seen that there’s only a narrator talking about the movie while the clips are going. Probably telling you 3 times the title of the movie just in case you’ll forget it.
Here just narrator and clips.
Obviously all trailers have music in the background other wise would be totally boring!
Here I don’t see like too much narration or is just me?
Here are more narration….
Just text and music. are we progressing?
I like this one!
this is poetic… tell me if this trailer is not the original. This is how the trailers should be… for me, I think.
T2 trailer have a good editing and maybe you can notice the difference between the trailers of the last years.
The best formula for trailers kind of starting to born in the 90’s.
This are the trailers that I started to watch… I born in the 90’s you know.
The new millennium. There’ always teaser trailers but now are more elaborated.
Some people just watch the Super Bowl for the commercials and the teaser trailers. (this is just a random fact)
Harry Potter and the Sorcerer’s stone
After a teaser trailer we see a great official trailer!
The Dark Knight
Now we have more than one trailer for summer blockbusters.
We can have 3 trailers because 2 are not enough !?
Batman V. Superman
AND WE GET FOUR TRAILERS BECAUSE… DESPERATION
Having more than two trailers can show you don’t trust your product. Is like telling us BUY THIS PRODUCT! NOW!
Now we have TEASERS TRAILERS for the TEASER TRAILERS!
Teaser trailers is just not give to much information and leaving you intrigue of what will you see when the film release.
Fate of the Furious
Now listen to the buzz or weird sound shit that appear is most of action , thrillers and horror trailers.
listen in :44…
or now you listen that shit you can hear in :19 then again in :48. Probably you can hear the buzz too.
Anyways talking about trailers we have to talk and give respect to Disney, because they knows how to create the greatest trailers like they have done recently with Star Wars. You can watch those trailers like 10 times , even you can cry of nostalgia.
My favorite kind of narration in trailers are in the TV spots.
I personally love the tv spots with the narrator talking about critics reactions or the film is nominated for Oscars or Golden Globes.
The Return of the King.
When in the last spot that it says ” This masterpiece takes its rightful place among such classic as Gone with the Wind and Lawrence of Arabia” I have goosebumps.
When you see those big names of magazines is a high chance the movie is good.
You can follow me here @DailyCinemaPost
or here @filmmakerpr and here https://www.facebook.com/TheDailyCinemaPost/
Thanks for read!